It is pointed out that 'the dark cloud' has been put on the luxury commerce platform as the operating losses of the luxury commerce platform balance, Trenbi, and Must -Its have been intensified last year, and the recent controversy over the tricks and personal information exposure of the balance.
According to the electronic disclosure system, the number of sales losses for the three companies of Trenbi, Balan, and Must It Luxury Commerce last year increased over the previous year. Trenbee recorded the largest loss of the three companies last year, with an operating deficit of W33bn, and Must It, which had maintained its surplus by 2020, also posted an operating deficit last year.
Balan is being investigated by the regulatory authorities for the Nego King's trick discount and excessive return fee controversy.
■ Balan, the FTC to deepen the deficit… 'Red light' is turned on
Balan posted the largest sales of the three companies last year (52.1 billion won), but the company was investigating the Fair Trade Commission for alleged violations of the E -Commerce Act (Act on Consumer Protection in E -Commerce, etc.) It is an analysis that the red light is turned on.
According to the industry on the 22nd, Balan, who has been complained by consumers for a trick discount event and excessive return fee claims, received a field survey in Gangnam -gu, Seoul for alleged violations of the Week. In addition, Balan was criticized for being externally by notifying users in the same case in March and April this year.
Last year, Valan sales amounted to 52.1 billion won, more than doubled from the previous year's sales of 24.3 billion won, but the operating deficit increased from 6.3 billion won in 2020 to 18.5 billion won last year. Last year, it was analyzed that it was due to excessive spending marketing costs, using advertising costs of 19 billion won. Currently, Balan is promoting actor Kim Hye -soo as an advertising model.
■ Trenbi and Must Its deficit face -to -face face... industry "consumer trust must be restored"
Trenbi and Must It also intensified their operating self -operating self. In the case of Trenbi, sales increased from 17.1 billion won in 2020 to 21.7 billion won last year, but the operating person also increased from W10.1bn to W33bn.
In addition, Trenbi also imposed a penalty of 3.6 million won for violating the Personal Information Protection Act this month. According to the Personal Information Protection Committee, Trenbi did not limit the access to the personal information processing system to the IP, and the personal information was leaked and did not preserve and manage the access record for more than one year.
However, an official of the Trenbee said, “It is true that the operating self -employment is intensified.” He explained, “Personal information leakage occurred in September last year, and penalties 3.6 million won are minor warnings.”
Must -it also grew from 12 billion won in 2020 to W19.9bn last year, but posted an operating loss of W10bn last year from W1.4bn in 2020. Since its establishment in 2011, it has been surplus management for over 10 years and has returned to the deficit last year.
An official in the distribution industry said, “It seems that the red light has been turned on in the competition of the luxury platform market, which has been overheated recently as various bad news has been overlapped. Analyzed.